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Greek Shipping Doesn’t Need Promotion — It Needs Strategic Narrative

Tuesday, 17 June 2025 | 00:00
For decades, Greek shipping has been a dominant global force — in competitiveness, resilience, and adaptability. Yet, despite its proven strength and enormous contribution to the national economy, it remains, paradoxically, detached from Greece’s public discourse and even more so from its political narrative.

Shipping is not just an industry. In Greece, it is a geopolitical tool — a form of soft, and at times, hard power. It shapes trade routes, attracts capital, supports thousands of jobs, and strengthens the country’s international presence. But how often is it framed this way in public dialogue? Rarely.

In recent years, there has been increasing international interest in the Eastern Mediterranean, energy corridors, and maritime security. Greece lies at the heart of all these developments, yet the strategic value of its shipping strength is seldom translated into political narrative. The sector continues to perform, but often ‘speaks’ for itself, lacking institutional support through a cohesive national framework.

This is not a call for state-sponsored promotion, nor for ceremonial statements. It is a call for strategic recognition: for shipping to be embedded into the national planning, alongside defense, diplomacy, and energy. Not at the expense of these, but in alignment with them.

The absence of such a narrative leaves room for misperceptions, stereotypes, and often unnecessary friction between the state and the shipping sector. A state that fails to strategically frame its national strengths appears ambivalent — both internally and externally.

For policymakers, it is crucial to reconsider the visibility of shipping — not only as an economic pillar but as a national partner of strategic importance. A sector that delivers stability, reliability, and geopolitical value. One that enhances the image of the country not through noise, but through action, investment, and consistency.

It is time to speak of Greek shipping not only in economic terms, but in national terms. Not as a ‘special interest,’ but as part of the core infrastructure of national strength. It deserves a place in public strategy, political planning, and our collective narrative of what holds the country together.

Because true strategic narrative does not rest on headlines. It rests on alignment between state and productive forces. And that is precisely what Greek shipping deserves. And what Greece needs.
Source: Article By Chryssavgi Vrakatseli (Ms. Vrakatseli is a political scientist and analyst specializing in public policy, governance, and institutional behavior. She has a background in legal and financial support and focuses on the intersection of state function, political messaging, and public perception).

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